Comments on: What The Hell Is A “Persuasion Architect?” http://abowlofstupid.com/random/what-the-hell-is-a-persuasion-archetect/ Stupid Is As Stupid Eats Thu, 20 Nov 2008 15:45:06 +0000 http://wordpress.org/?v=2.0.2 by: Aldo http://abowlofstupid.com/random/what-the-hell-is-a-persuasion-archetect/#comment-43279 Tue, 20 May 2008 10:40:17 +0000 http://abowlofstupid.com/random/what-the-hell-is-a-persuasion-archetect/#comment-43279 I know this so late but I just cam accross your website while looking for persuasion architecture topics. Anyway I am not one of them.. yet.. but my current profession requires it. So aside from your website being cool and pretty. Every section/design aspect needs a certain function. persuasion architecture is how you make your website browsers convert into sales or into any desired action that a certain page requires. This involves good copywriting, eye tracking, proper placement of call to action and a good call to action. This is how you improve your online convwersion and better ROI for your business. I know this so late but I just cam accross your website while looking for persuasion architecture topics. Anyway I am not one of them.. yet.. but my current profession requires it. So aside from your website being cool and pretty. Every section/design aspect needs a certain function. persuasion architecture is how you make your website browsers convert into sales or into any desired action that a certain page requires. This involves good copywriting, eye tracking, proper placement of call to action and a good call to action. This is how you improve your online convwersion and better ROI for your business.

]]> by: John http://abowlofstupid.com/random/what-the-hell-is-a-persuasion-archetect/#comment-12607 Sat, 25 Aug 2007 02:39:58 +0000 http://abowlofstupid.com/random/what-the-hell-is-a-persuasion-archetect/#comment-12607 I work in a graphics department for a large company, and awhile ago we were redesigning one of our websites, which is a large e-commerce store. A couple weeks into the design, one of the higher-ups made an appointment with a persuasion architect, who claimed he could help us with our website. The other designers and I only talked to him for a couple minutes, so we didn't get his full presentation, but he basically said he was interested in the "psychology" behind websites, which would lead to better navigation and subsequently a higher rate of sales. We decided after he left that the entire thing was nothing but fluff, and that the higher-up who brought him in was simply won over by his fancy title. I looked it up, and saw some before and after comparisons of sites that a persuasion architect had fixed. Basically all they do is create layouts that let the viewer understand what the pertinent information is, so it's clear where the viewer should go (using websites as an example). So essentially all persuasion architecture is, in my opinion anyways, is just design and layout. Any designer who went to school for more than a couple weeks already knows how to make a layout "architecturally persuasive". ....did I mention that the "persuasion architect" used to own a furniture store chain until it went bankrupt? 'nuff said. I work in a graphics department for a large company, and awhile ago we were redesigning one of our websites, which is a large e-commerce store. A couple weeks into the design, one of the higher-ups made an appointment with a persuasion architect, who claimed he could help us with our website. The other designers and I only talked to him for a couple minutes, so we didn’t get his full presentation, but he basically said he was interested in the “psychology” behind websites, which would lead to better navigation and subsequently a higher rate of sales.

We decided after he left that the entire thing was nothing but fluff, and that the higher-up who brought him in was simply won over by his fancy title. I looked it up, and saw some before and after comparisons of sites that a persuasion architect had fixed. Basically all they do is create layouts that let the viewer understand what the pertinent information is, so it’s clear where the viewer should go (using websites as an example).

So essentially all persuasion architecture is, in my opinion anyways, is just design and layout. Any designer who went to school for more than a couple weeks already knows how to make a layout “architecturally persuasive”.

….did I mention that the “persuasion architect” used to own a furniture store chain until it went bankrupt? ’nuff said.

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