Comments on: Gimme Some Gum-Gum, Dum-Dum http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/ Stupid Is As Stupid Reads Thu, 11 Mar 2010 16:59:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: dario http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-68626 dario Sun, 07 Sep 2008 13:47:16 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-68626 very sexy girl . the gum is sexy too very sexy girl . the gum is sexy too

]]> By: elizabeth http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-47999 elizabeth Sun, 06 Jul 2008 19:24:24 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-47999 thiz is really coool./// thiz is really coool.///

]]> By: yana http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-42108 yana Tue, 29 Apr 2008 20:21:40 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-42108 hey people whats up gum is good hey people whats up
gum is good

]]> By: Tisha http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-93 Tisha Tue, 16 Jan 2007 07:57:47 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-93 Let's put it this way, the had more questions than answers and all these very important issues you bring up were precisely those they raised. Let’s put it this way, the had more questions than answers and all these very important issues you bring up were precisely those they raised.

]]> By: Marc http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-84 Marc Mon, 15 Jan 2007 00:04:59 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-84 And furthermore, companies don't have the control over the perception of their goods and services anymore. They need a place to listen to consumers. And furthermore, companies don’t have the control over the perception of their goods and services anymore. They need a place to listen to consumers.

]]> By: Marc http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-83 Marc Sun, 14 Jan 2007 23:58:17 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-83 Umm–Good point. Here's the thing, I could prove without a doubt, x% of the market will be interested in your product. Without giving you specific data. Only exact percentages. Myspace was quickly turned into an advertising machine. Blogs adopted this method quite nicely long before a <i>social network</i> was developed. As an adman myself, I look forward <i>( on some levels )</i> to this model getting bigger. I can create more relevant messages and be less intrusive overall. Ideally more ethical with my communications. Because the web is multi-tiered, without a pinnacle <i>( which is great )</i>, targeting is very difficult. Companies want real-time data. Hopefully, this will be about creating relevancy for tomorrows products and services. Not recycling the techniques of the nineties or pawning of shit consumer goods because the market is still ignorant on some levels regarding technology. A fear perpetuated in the late seventies and early eighties by boomers. Since the market is trying desperately to keep up with the pace of internet technologies <i>( which is silly )</i>, I'm not sure ROI has to be sustainable anymore. The market is beginning to expect a new product, service or campaign every three months. Consumers are expecting a quick turnaround. They want it. A more positive spin on all of this, aside from business. Is that that thoughts and ideas will inevitably succeed and fail on their own merit. No one authority approving or dismissing ideas but, a collective effort, like dropping black and white pebbles in the vase. Communication and education leveraged, without socio-economical/language barriers of the past. Products and services forced to be beneficial. People can't be lied to anymore. Here is where I still draw a blank. What happens then? It's like a quasi-division of labor/profits model. Umm–Good point. Here’s the thing, I could prove without a doubt, x% of the market will be interested in your product. Without giving you specific data. Only exact percentages. Myspace was quickly turned into an advertising machine. Blogs adopted this method quite nicely long before a social network was developed. As an adman myself, I look forward ( on some levels ) to this model getting bigger.
I can create more relevant messages and be less intrusive overall. Ideally more ethical with my communications. Because the web is multi-tiered, without a pinnacle ( which is great ), targeting is very difficult. Companies want real-time data. Hopefully, this will be about creating relevancy for tomorrows products and services. Not recycling the techniques of the nineties or pawning of shit consumer goods because the market is still ignorant on some levels regarding technology. A fear perpetuated in the late seventies and early eighties by boomers.

Since the market is trying desperately to keep up with the pace of internet technologies ( which is silly ), I’m not sure ROI has to be sustainable anymore. The market is beginning to expect a new product, service or campaign every three months. Consumers are expecting a quick turnaround. They want it.

A more positive spin on all of this, aside from business. Is that that thoughts and ideas will inevitably succeed and fail on their own merit. No one authority approving or dismissing ideas but, a collective effort, like dropping black and white pebbles in the vase. Communication and education leveraged, without socio-economical/language barriers of the past. Products and services forced to be beneficial. People can’t be lied to anymore. Here is where I still draw a blank. What happens then? It’s like a quasi-division of labor/profits model.

]]> By: Matt http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-81 Matt Sun, 14 Jan 2007 23:16:57 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-81 Tris, thanks, yours was a good article - needed linking. And as for Yahoo & MBL, that's interesting. We'll see. Marc, I had considered the option of these networks getting mailing lists, etc. out of this (with some really good demographics as well). However, is that, in fact, the underlying model with respect to any, or all, of these social networks? Many times policies and T&C's are written to handle contingencies, even if not tied to a current business model. Is list sourcing actually the model any, or all of these guys are using? And if so, what's the ROI? And is it sustainable? Or am I irrationally thinking that it feels a bit like its 1995 again? Tris, thanks, yours was a good article – needed linking. And as for Yahoo & MBL, that’s interesting. We’ll see.

Marc, I had considered the option of these networks getting mailing lists, etc. out of this (with some really good demographics as well). However, is that, in fact, the underlying model with respect to any, or all, of these social networks? Many times policies and T&C’s are written to handle contingencies, even if not tied to a current business model. Is list sourcing actually the model any, or all of these guys are using? And if so, what’s the ROI? And is it sustainable? Or am I irrationally thinking that it feels a bit like its 1995 again?

]]> By: Marc http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-80 Marc Sun, 14 Jan 2007 22:39:44 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-80 For the most part, generally speaking, the value or commidity of a ommunity driven site is the content provided by the users. Information, about whatever, localized. The accumulation and aggregation of that information is valuable to marketers specifically. It's like the car dealerships of 70s and 80s selling off their mailing lists . Which is now illegal. This time around, we've agreed through <i>terms of use</i> clauses and the mailing list is more then just an address. If you've ever used a Find/Replace feature in a word processing program then this might make sense, A company can, because users tag their information and content, search for users with keywords. It's like a reverse lookup for performing a case study about a proposed product or book, or whatever a company might sell. Companies can data mine a consumer instantly. For the first time ever, information is relevant to the moment. As for making money, access and information now allows marketing and advertising agencies to literally commidify dissent, pleasuer, interests, products, hobbies etc. Some believe ROI can be gauged down to the dollar. Just a thought. Nice post. For the most part, generally speaking, the value or commidity of a ommunity driven site is the content provided by the users. Information, about whatever, localized.

The accumulation and aggregation of that information is valuable to marketers specifically. It’s like the car dealerships of 70s and 80s selling off their mailing lists . Which is now illegal. This time around, we’ve agreed through terms of use clauses and the mailing list is more then just an address.

If you’ve ever used a Find/Replace feature in a word processing program then this might make sense,
A company can, because users tag their information and content, search for users with keywords. It’s like a reverse lookup for performing a case study about a proposed product or book, or whatever a company might sell.

Companies can data mine a consumer instantly. For the first time ever, information is relevant to the moment.

As for making money, access and information now allows marketing and advertising agencies to literally commidify dissent, pleasuer, interests, products, hobbies etc. Some believe ROI can be gauged down to the dollar.

Just a thought. Nice post.

]]> By: Tris Hussey http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-79 Tris Hussey Sun, 14 Jan 2007 22:26:39 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-79 Hey Matt, thanks for the link. I haven't received any comments from Yahoo or MyBlogLog, which IMHO isn't a good sign for things to come. Hey Matt, thanks for the link. I haven’t received any comments from Yahoo or MyBlogLog, which IMHO isn’t a good sign for things to come.

]]> By: Matt http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/comment-page-1/#comment-78 Matt Sun, 14 Jan 2007 20:44:50 +0000 http://abowlofstupid.com/internet-marketing/gimme-some-gum-gum-dum-dum/#comment-78 Thanks Tisha nice to here from you too. Interesting about the conference. I'm heading out to surf, but I'm curious to learn if anyone there discussed the renewed problem of paying such amounts for unproven quantities. More importantly, I'm curious if anyone has any answers as to how to stem the tide or how to instead adequately monetize on the technologies. Thanks Tisha nice to here from you too. Interesting about the conference. I’m heading out to surf, but I’m curious to learn if anyone there discussed the renewed problem of paying such amounts for unproven quantities. More importantly, I’m curious if anyone has any answers as to how to stem the tide or how to instead adequately monetize on the technologies.

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