As I’ve noted elsewhere ad nauseum, and if it’s not abundantly obvious from my rhetoric and grammar, I used to practice law. My apologies, but I still can’t help trying to work as many words as possible into my text simply because it usually leads towards more billable hours.
That being said, I’ve spent the past 6 months working my way back into the online world, in terms of internet marketing and sales, search engine optimization, website design, and, of course, blogging. I’ve not gone into the industry completely blind, and I have been consulting with several friends who have been involved in one or several of the aforementioned industries for some time. That does not, for fuck sake, mean that I have any clue as to what I’m doing – in any of them.
For this reason, it’s always nice to come across some clues that people have been kind enough to randomly drop on the internet without requiring me to provide a (dummy) g-mail account, my name, address, blood type and first born – ostensibly for allowing the viewing of said information rather than allowing them to later bombard me with spam notices of their “indispensable” seminars.
One of the many reasons I decided to start a personal blog (other than allowing me the opportunity to post nudie pictures, of course) was to provide myself with a quick and easy personal resource for any links, commentaries, suggestions, guides, etc. that may further assist me in my efforts.
While it may be simplistic, I am classifying such resources – for now – under the general category of “internet marketing.” That will probably soon change given the number of links and resources I may find.
To start it off, I came across this link clarifying Google’s recent decision to disallow the placement of images next to Adsense ads to increase clickthrough rates. In short – they don’t want it. The remainder of the explanation is here and here. Good to know, considering my friend, who has been in the industry for years, was himself unclear about the issue. Thanks, although I think Google’s reasoning is a bit silly.
The second point, taken from that same site, is of greater import to me personally, given that I have been focusing much of my time during the past month to building out several blog sites with some friends. The gent over at Connected Internet just posted an article entitled “The Dos And Don’ts For Driving Traffic To A New Website.” Although the title is self-explanatory, I’ll also mention his following blurb:
In my view there are certain actions and steps that can be taken for driving traffic to a website, which are only useful or worthwhile at certain stages in its life cycle. For example, the benefits for a larger and more established site which already has a significant number of links from participating in a link exchange program, will be minimal.
Over, the last year or so, I’ve managed to turn this site into a reasonably trafficked site. Below I’ve listed what I consider to be The Dos and Don’ts For Driving Traffic To a New Website, where the payback from certain actions will be greater than for larger sites.
Although the author writes in (necessary) generalizations, it’s a good resource and should be referred to from time to time. Personally, the most interesting piece of advise he gives is “Don’t Waste Time With Blog Directories.” I have been told by many others the opposite up until now, but he has a good point – Feedburner already pings the various services, so anything else would be somewhat superfluous.
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