Feb 07 2007
My New Favorite Website (i.e., Blatant Promotion of the Day - Part One)

Oh. My. God.
Yes, I know this is nothing more than the online equivalent of the "Aqua Teen Lite-Brite" marketing campaign. And yes, I know that I'm essentially acting as a spokesman for GEICO. But I don't care. I absolutely love the new website that GEICO put up based entirely on the cavemen characters from their T.V. ads.
The Caveman's Crib is a viral advertiser's absolute wet dream. It is aimed directly at people like me which, by inference, are also the people like those who read this crappy blog. The Caveman site is an amalgamate of stupid, obscure, pseudo-intellectual and pop culture references - much like myself.
Among my favorite items in their "virtual condo" are the following:
The copy of "War & Peace" with notes written in the margins in an attempt to prove just how smart the reader is - in case a visitor happens to open the book (not that anyone I know does that, ahem); The magnetic "sticky notes" - which several of my friends actually have - posted on the fridge written in Esperanto; The answering machine with messages from ex-girlfriends; and finally The "virtual recipe book" located in the "virtual kitchen" complete with — I'm not kidding — real recipes and everything.
Hell, I even love the selection of music they put on the "virtual iPod" playing in the caveman's living room, with songs from Arthur Loves Plastic, Napoleon da Legend, Rick Davies, and Royksopp.
Makes me want to go right out and buy some car insurance! Well, no, not so much; but I thought I owed it to the ad guys who came up with this shit.



